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Original Article

Impact of AI Personalization on Customer Purchase Decisions in E-Commerce

  • Paper ID 156
  • Volume 5, Issue 2
  • Pages 50-59
  • Published Online: March-April 2025
  • 12 Views
Open Access Peer Reviewed Crossref DOI

Authors

  • Deep Chand Kumawat1
  • Dr. Meera Mathur2

1Research Scholar, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur, Rajasthan, India. 2Professor, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur, Rajasthan, India.

Article Information

Published Online
March-April 2025
Pages
50-59
Article Type
Original Article
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References

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