Impact of AI Personalization on Customer Purchase Decisions in E-Commerce

Deep Chand Kumawat; Dr. Meera Mathur

doi:10.59256/ijrtmr.20250502008

Original Article

Impact of AI Personalization on Customer Purchase Decisions in E-Commerce

Paper ID 156
Volume 5, Issue 2
Pages 50-59
Published Online: March-April 2025
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Authors

Deep Chand Kumawat¹
Dr. Meera Mathur²

¹Research Scholar, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur, Rajasthan, India. ²Professor, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur, Rajasthan, India.

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DOI: https://www.doi.org/10.59256/ijrtmr.20250502008
Published In: Volume 5, Issue 2 (2025)
Published Online: March-April 2025
Pages: 50-59
Article Type: Original Article
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