Original Article

Social Media's Impact on Brand Performance: A Case Study of Fast-Moving Consumer Goods (FMCG) in Nairobi, Kenya

Paper ID 231
Volume 5, Issue 6
Pages 31-35
Published Online: November-December 2025
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Authors

Safia Rufo Abdulkadir¹
Dr. Daniel Langat²
Dr. Samwel Thiongo³

¹ ² ³ The Cooperative University of Kenya, Nairobi, Kenya.

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Article Information

DOI: https://www.doi.org/10.59256/ijrtmr.20250506004
Published In: Volume 5, Issue 6 (2025)
Published Online: November-December 2025
Pages: 31-35
Article Type: Original Article
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ISSN 2583-0368
Open Access
Peer Reviewed
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