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A Dynamic Bayesian Network Approach to Multi-Touch Attribution in Non-Markovian Customer Journeys
Authors
1 Sr. Director & Head - Data & AI, VRIO Digital Dallas, USA. 2 Sr. Data Analyst, American Airlines, Texas, USA. 3 Principal Solution Architect, Zeptta, Texas, USA. 4 Research Engineer, Neowesolutize Technology Pvt Ltd Pune, Maharashtra, India.
Article Information
- Published In
- Volume 6, Issue 5 (2026)
- Published Online
- September-October 2026
- Pages
- 127-136
- Article Type
- Original Article
- Check for updates
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Citations
Sudipkumar Ghanvat, Shreya Joshi, Rohan Jamdagni, Aditi Shintre, “A Dynamic Bayesian Network Approach to Multi-Touch Attribution in Non-Markovian Customer Journeys”, International Journal of Recent Trends in Multidisciplinary Research, September-October 2026, Vol 6(05), 127-136
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