A Study on the Effectiveness of Market Practices in Agricultural Produce Co-Operative Marketing Societies

DOI

https://www.doi.org/10.59256/ijrtmr.20260603037

Published In

Volume 6, Issue 3 (2026)

Published Online

May-June 2026

Pages

322-327

Article Type

Original Article

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In the economic development of every nation is depends upon the agriculture sector. But we know agricultural sector is having high risk due to price fluctuation of agricultural produce and same time the production levels also unstable due to natural condition. The Private agencies also dominate the Indian food grains trade. It reveals in marketing of the produce they get lower prices, due mainly to high marketing charges and the dominance of malpractices. These factors often combine to make farmers’ income very unstable. A cooperative is an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointly-owned and democratically-controlled enterprise. A proper marketing system is a basic necessity for the healthy functioning of the economy. It is more so far the Indian agriculture which is becoming increasingly dependent upon exchange through the sale of its produce and purchase of inputs. The number of farmers with surpluses is to sell on the preponderance of small farmers in the country and the existing defects in the marketing of agricultural produce, Co-operatives appears to be the only and right solution to the problems of marketing.