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Original Article
Artificial Intelligence and Strategic Decision-Making in Modern Organizations: Opportunities, Challenges, and Managerial Implications
Wasik iqbal1
Dr. Ashu Saini2
Parveen Kumar3
1 2 3 Assistant Professor, School of Commerce and Management, IIMT University, Meerut, Uttar Pradesh, India.
Published Online: May-June 2026
Pages: 136-145
Cite this article
↗ https://www.doi.org/10.59256/ijrtmr.20260603016
References
1. Agrawal, A., Gans, J., & Goldfarb, A. (2018). Prediction Machines: The Simple Economics of Artificial Intelligence. Harvard Business
Review Press.
2. Brynjolfsson, E., & McAfee, A. (2017). The Business of Artificial Intelligence. Harvard Business Review.
3. Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review, 96(1), 108–116.
4. Kaplan, A., & Haenlein, M. (2019). Siri, Siri in My Hand: Who’s the Fairest in the Land? On the Interpretations, Illustrations, and
Implications of Artificial Intelligence. Business Horizons, 62(1), 15–25.
5. Russell, S., & Norvig, P. (2021). Artificial Intelligence: A Modern Approach. Pearson Education.
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Horizons, 61(4), 577–586.
7. Raisch, S., & Krakowski, S. (2021). Artificial Intelligence and Management: The Automation-Augmentation Paradox. Academy of
Management Review, 46(1), 192–210.
8. Shrestha, Y. R., Ben-Menahem, S. M., & von Krogh, G. (2019). Organizational Decision-Making Structures in the Age of Artificial
Intelligence. California Management Review, 61(4), 66–83.
9. Bughin, J., Seong, J., Manyika, J., Chui, M., & Joshi, R. (2018). Notes from the AI Frontier. McKinsey Global Institute.
10. Dwivedi, Y. K., et al. (2021). Artificial Intelligence (AI): Multidisciplinary Perspectives on Emerging Challenges and Opportunities.
International Journal of Information Management, 57.
11. Porter, M. E., & Heppelmann, J. E. (2014). How Smart, Connected Products Are Transforming Competition. Harvard Business Review.
12. Bresciani, S., Ferraris, A., Romano, M., & Santoro, G. (2021). Artificial Intelligence in Strategy Research. Technology Analysis &
Strategic Management.
13. Huang, M. H., & Rust, R. T. (2021). A Strategic Framework for Artificial Intelligence in Marketing. Journal of the Academy of Marketing
Science.
14. Chui, M., Manyika, J., & Miremadi, M. (2016). Where Machines Could Replace Humans—and Where They Can’t. McKinsey Quarterly.
15. Davenport, T. H. (2020). The AI Advantage: How to Put the Artificial Intelligence Revolution to Work. MIT Press.
16. Bharadwaj, A., El Sawy, O., Pavlou, P., & Venkatraman, N. (2013). Digital Business Strategy. MIS Quarterly.17. Teece, D. J. (2018). Business Models and Dynamic Capabilities. Long Range Planning.
18. Vial, G. (2019). Understanding Digital Transformation. Journal of Strategic Information Systems.
19. Wilson, H. J., & Daugherty, P. R. (2018). Collaborative Intelligence: Humans and AI Are Joining Forces. Harvard Business Review.
20. Simon, H. A. (1977). The New Science of Management Decision. Prentice Hall.
21. George, G., Haas, M. R., & Pentland, A. (2014). Big Data and Management. Academy of Management Journal.
22. Floridi, L., & Cowls, J. (2019). A Unified Framework of Five Principles for AI in Society. Harvard Data Science Review.
23. Cockburn, I. M., Henderson, R., & Stern, S. (2018). The Impact of Artificial Intelligence on Innovation. NBER Working Paper.
24. Lee, K. F. (2018). AI Superpowers: China, Silicon Valley, and the New World Order. Houghton Mifflin Harcourt.
25. Wooldridge, M. (2020). The Road to Conscious Machines. Pelican Books.
26. Benbya, H., Pachidi, S., & Jarvenpaa, S. (2021). Artificial Intelligence in Organizations. MIS Quarterly Executive.
27. Mikalef, P., & Gupta, M. (2021). Artificial Intelligence Capability and Organizational Performance. Information & Management.
28. Siau, K., & Wang, W. (2020). Artificial Intelligence (AI) Ethics. Journal of Database Management.
29. Tarafdar, M., Beath, C., & Ross, J. (2019). Using AI to Enhance Business Operations. MIT Sloan Management Review.
30. Wamba, S. F., Gunasekaran, A., Akter, S., et al. (2017). Big Data Analytics and Firm Performance. Journal of Business Research.
Review Press.
2. Brynjolfsson, E., & McAfee, A. (2017). The Business of Artificial Intelligence. Harvard Business Review.
3. Davenport, T. H., & Ronanki, R. (2018). Artificial Intelligence for the Real World. Harvard Business Review, 96(1), 108–116.
4. Kaplan, A., & Haenlein, M. (2019). Siri, Siri in My Hand: Who’s the Fairest in the Land? On the Interpretations, Illustrations, and
Implications of Artificial Intelligence. Business Horizons, 62(1), 15–25.
5. Russell, S., & Norvig, P. (2021). Artificial Intelligence: A Modern Approach. Pearson Education.
6. Jarrahi, M. H. (2018). Artificial Intelligence and the Future of Work: Human-AI Symbiosis in Organizational Decision Making. Business
Horizons, 61(4), 577–586.
7. Raisch, S., & Krakowski, S. (2021). Artificial Intelligence and Management: The Automation-Augmentation Paradox. Academy of
Management Review, 46(1), 192–210.
8. Shrestha, Y. R., Ben-Menahem, S. M., & von Krogh, G. (2019). Organizational Decision-Making Structures in the Age of Artificial
Intelligence. California Management Review, 61(4), 66–83.
9. Bughin, J., Seong, J., Manyika, J., Chui, M., & Joshi, R. (2018). Notes from the AI Frontier. McKinsey Global Institute.
10. Dwivedi, Y. K., et al. (2021). Artificial Intelligence (AI): Multidisciplinary Perspectives on Emerging Challenges and Opportunities.
International Journal of Information Management, 57.
11. Porter, M. E., & Heppelmann, J. E. (2014). How Smart, Connected Products Are Transforming Competition. Harvard Business Review.
12. Bresciani, S., Ferraris, A., Romano, M., & Santoro, G. (2021). Artificial Intelligence in Strategy Research. Technology Analysis &
Strategic Management.
13. Huang, M. H., & Rust, R. T. (2021). A Strategic Framework for Artificial Intelligence in Marketing. Journal of the Academy of Marketing
Science.
14. Chui, M., Manyika, J., & Miremadi, M. (2016). Where Machines Could Replace Humans—and Where They Can’t. McKinsey Quarterly.
15. Davenport, T. H. (2020). The AI Advantage: How to Put the Artificial Intelligence Revolution to Work. MIT Press.
16. Bharadwaj, A., El Sawy, O., Pavlou, P., & Venkatraman, N. (2013). Digital Business Strategy. MIS Quarterly.17. Teece, D. J. (2018). Business Models and Dynamic Capabilities. Long Range Planning.
18. Vial, G. (2019). Understanding Digital Transformation. Journal of Strategic Information Systems.
19. Wilson, H. J., & Daugherty, P. R. (2018). Collaborative Intelligence: Humans and AI Are Joining Forces. Harvard Business Review.
20. Simon, H. A. (1977). The New Science of Management Decision. Prentice Hall.
21. George, G., Haas, M. R., & Pentland, A. (2014). Big Data and Management. Academy of Management Journal.
22. Floridi, L., & Cowls, J. (2019). A Unified Framework of Five Principles for AI in Society. Harvard Data Science Review.
23. Cockburn, I. M., Henderson, R., & Stern, S. (2018). The Impact of Artificial Intelligence on Innovation. NBER Working Paper.
24. Lee, K. F. (2018). AI Superpowers: China, Silicon Valley, and the New World Order. Houghton Mifflin Harcourt.
25. Wooldridge, M. (2020). The Road to Conscious Machines. Pelican Books.
26. Benbya, H., Pachidi, S., & Jarvenpaa, S. (2021). Artificial Intelligence in Organizations. MIS Quarterly Executive.
27. Mikalef, P., & Gupta, M. (2021). Artificial Intelligence Capability and Organizational Performance. Information & Management.
28. Siau, K., & Wang, W. (2020). Artificial Intelligence (AI) Ethics. Journal of Database Management.
29. Tarafdar, M., Beath, C., & Ross, J. (2019). Using AI to Enhance Business Operations. MIT Sloan Management Review.
30. Wamba, S. F., Gunasekaran, A., Akter, S., et al. (2017). Big Data Analytics and Firm Performance. Journal of Business Research.
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