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Original Article

Impact of AI Personalization on Customer Purchase Decisions in E-Commerce

Deep Chand Kumawat1 Dr. Meera Mathur2
1Research Scholar, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur, Rajasthan, India. 2Professor, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur, Rajasthan, India.

Published Online: March-April 2025

Pages: 50-59

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