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Since the prevailing business model is based on capturing comparative advantages at the right cost, the forest products industry has made strong efforts to open up to global trade. In many emerging countries, forests are valued, processing industries seek more employment, and raw materials seek additional value (Lash, J., & Wellington, F. (2007)). In the forest products industry, international investors are willing allies; however, they wish to ensure the macroeconomic climate is predictable, transparent fiscal incentives are in place, and there is an abundance of labor - and preferably a sustainable wood supply from the beginning. The domestic market should be dynamic in order to attract foreign investments since many emerging economies have bustling urban markets that lack high-quality forest products.